Brent Chase

Adventure Junky | Socially Empowered Entrepreneur | (Chicago Inno's 25 Under 25, Future Founder Alumni, and Halcyon Fellow) | Self-Proclaimed Pokémon Bachelors

© Brent Chase 2022. All rights reserved.

Not A Business Project's

A journey into making a business to satirize capitalism and what I call “retail innovation” companies.

Not A Business Project's

A journey into making a business to satirize capitalism and what I call “retail innovation” companies.

What Is "Retail Innovation"?

The best way at looking at what "retail innovation" (otherwise known as "predatory innovation") is, is by first understanding what "real innovation" is."Real Innovation" creates new wealth (monetary, mental/physical health, and increased autonomy) for people and/or communities that otherwise did not have prior to the innovation. Think of it as the villagers receiving monetary wealth from Robin Hood (the folklore one). Or the polio vaccine..."Retail Innovation" does not create new wealth but rather exchanges wealth (monetary, mental/physical health, and increased autonomy) to someone or amongst those that already have it. Think any business the Kardashians have started.

Here's the deal, the venture capital and greater entrepreneurship ecosystem has had a negative effect on my mental health.I've felt burned and burnt out, as such I want to work on fun projects that bring me personal joy but inevitable help me finance real change. I take the profits to pay for the costs of building social impact to real world problems through start-ups that I create.As such "Not A Business, LLC" was made to start making content that satirizes entrepreneurship and what I call “retail innovation” companies.

A Short List Of Project's

Keep your hands busy and your mind open.